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Category Archives: Marketing strategy
This is How to Build a $1 Million Business
I was sitting in the dentist’s waiting room awhile ago (lucky me, I know), and picked up a Kiplinger’s Personal Finance magazine. Yes, this dentist has some good magazines.. Of course, I flipped over to the articles on those who … Continue reading
Posted in Blogs, Marketing strategy
Tagged building a 1 milion dollar business, building a business, competitive advantage, effective promotional plan, organic spirits, organic vodka
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5 Keys to Business Growth
Especially with the long recession, businesses are yearning for growth. How do you achieve it? 1. Focus on your customer. Word of mouth is the best advertising and growth can come from existing customers, as they grow. 2. Focus on … Continue reading
Posted in Blogs, Marketing strategy
Tagged customer focus, customer value, effective promotion, market focus, value proposition
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Business Growth: New Markets or Products?
The panacea is business growth. The question is how to get there: through new markets or new products? My initial business advice emphasizes that it is easiest to move into markets and products that are as closely related to your current … Continue reading
Posted in Blogs, Marketing strategy
Tagged Adjacent markets, Adjacent products, Business growth, New markets, New products
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Where Does Your Organization Excel?
In coaching for business, I often find myself helping clients finding the one thing their organization does best, and leveraging that for growth. Of course, the area of excellence needs to be something customers care about. Perhaps your company’s product development, innovation, … Continue reading
Posted in Marketing strategy
Tagged Business focus, coaching for business, Company focus, Core competency
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Why Focus on a Target Market?
Scattershot or laser-like focus? That is the question in marketing strategy. We talk a lot about a target market, but how targeted do you want to be? You want to know your market, know your competitive advantage, which is only … Continue reading
Posted in Marketing Strategy
Tagged Marketing focus, Target market, The trade-offs of focused marketing
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