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Category Archives: Marketing Strategy
Why Focus on a Target Market?
Scattershot or laser-like focus? That is the question in marketing strategy. We talk a lot about a target market, but how targeted do you want to be? You want to know your market, know your competitive advantage, which is only … Continue reading
Posted in Marketing Strategy
Tagged Marketing focus, Target market, The trade-offs of focused marketing
Comments Off on Why Focus on a Target Market?
