What is your (firm’s) purpose?

One thing.  Just one thing.  The one purpose that defines the reason for your organization.

Not catnapping, I hope…

State the purpose in 7 words.  And the rest of the company, I wonder what 7 words they would use.  Is the purpose of your organization instilled in the fiber of its being?

John Jantsch at Duct Tape Marketing poses this question, which gets at the core of any business.  It is key to generating sales, employee motivation, investor confidence.

In our complex world, focusing on one thing is a challenge.  Then we throw ADD into the mix and it gets tougher.  A business coach can help.  The single focus, the single purpose makes it easier to run a company – it drives hiring, marketing, spending, strategic decisions.

Think of Google, Coke, Starbucks – the single focused core drives the value in each.


Tove Rasmussen, Business Coach and CEO of Partners Creating Growth, offers business expertise worldwide to help organizations grow, and disadvantaged regions thrive.

Photo credit: J i J y Riyusuke



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