What does your business offer that your competitors don’t have — and your customers want? This is competitive advantage. It is your goal. In small business, manufacturing, biotech – any business.
How do you find it? Stay close to your market – talk to your market – survey your market – know your target market needs better than anyone else. Find the unmet needs – do they meet your strengths? Your positioning? Will it give you a real advantage that you can measure in dollars? If so, make it so. It will lead to business success.
Tove Rasmussen
THRIVE Business Coaching and Consulting
Business Expertise. Business Growth. Global Enrichment
http://www.thrivebusinesscoachingandconsulting.com/about-thrive-business-coaching-consulting/
