What does your business offer that your competitors don’t have — and your customers want? This is competitive advantage. It is your goal. In small business, manufacturing, biotech – any business.
How do you find it? Stay close to your market – talk to your market – survey your market – know your target market needs better than anyone else. Find the unmet needs – do they meet your strengths? Your positioning? Will it give you a real advantage that you can measure in dollars? If so, make it so. It will lead to business success.
THRIVE Business Coaching and Consulting
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